Expanding Visual Language
The existing brand provided a strong foundation with a well-designed logo and a solid color palette, but it lacked the depth to fully express the playful and youthful energy needed for the website. Two key design elements were introduced to expand the brand’s visual identity. First, a playful illustrative frame was designed to wrap around site photography, adding a whimsical touch. Second, custom illustrations of kids were interwoven with the logo’s lettermark, creating a fun, cohesive design that reinforces brand identity while adding a fresh, creative element throughout the site.
