I have more than 10 years in the industry of design and visual communication, with a passion for making complex problems simple and engaging experiences. I have a degree in Business at the University of Southern California, but after discovering my passion for design, decided to pursue it full time. Growing up in different cultures (Taiwan & the United States) broadened my perspective and allowed me to adapt to new environments quickly. This naturally taught me how to observe things differently and enabled me to embrace eclectic solutions.
Lead designer at web agency. Developed & executed branding / visual and UI / UX strategies for clients large and small. Some of which includes: Amazon, GE, Yoshinoya, LAPD & The California Endowment.
Designer at a boutique advertising agency. Collaborated on print, digital & multimedia campaigns for a number of large accounts such as Lenovo, Samsung, Microsoft & LA Fitness.