Branding
Due to budget limitations and the sheer size of the site, it was crucial to develop a robust and scalable design system that the police department could easily implement and expand on their own. The design system includes reusable modals, buttons, icons, and other web components, allowing the department to maintain a cohesive and consistent look as they build out new sections independently.
The design steered away from the traditional police blue, opting for a sleek palette of red-orange and blue-grey tones that evoke both warmth and authority. This modern color scheme helps the site feel friendly while also presenting a cool, striking appeal to potential recruits. Legibility and usability were key concerns, with the text-heavy nature of the content requiring clear typography and a well-structured design system to ensure easy navigation and accessibility.
The design steered away from the traditional police blue, opting for a sleek palette of red-orange and blue-grey tones that evoke both warmth and authority. This modern color scheme helps the site feel friendly while also presenting a cool, striking appeal to potential recruits. Legibility and usability were key concerns, with the text-heavy nature of the content requiring clear typography and a well-structured design system to ensure easy navigation and accessibility.
