Logo and Branding
The client’s previous logo featured a DNA helix ribbon, which was reimagined into a more dynamic and detailed lettermark. The double-helix structure was used to form the letters “WAI”. Although the lettermark itself isn’t immediately legible as “WAI,” its intricate design creates a visually compelling brand element that pairs seamlessly with the wordmark. The color palette includes vibrant blues and darker tones to evoke a sense of trust, professionalism, and innovation—key qualities for a company in the life sciences space.
