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Luxury Home Builder

Web Design
This website design project centered around a new luxury home and community developer in Southeast Asia, with a focus on eco-friendly, sustainable living. Building high-end communities in Bali and the Philippines, the brand aimed to position itself as an aspirational lifestyle choice. The challenge was to communicate the developer’s value proposition—ultra-luxurious, eco-conscious, and modern living—while establishing credibility for this new venture.
Agency
@SPINX Digital
What I Did
Brand Identity
Web Design
Copywriting
Brand
The brand guidelines was well-established prior to the web design process, presenting a clear vision with calming neutral beiges, soft pastels, and a deep hunter green to emphasize eco-consciousness. These tones and playful design elements were smoothly translated into the website, creating a cohesive identity that balances luxury with sustainability.
Website
As a new company aiming to make an impact, the website plays a critical role in establishing the brand’s value and elevating its luxurious identity. While the core product is homes and communities, the site focuses on selling an aspirational lifestyle—highlighting the serenity, elegance, and the meaning of "home". High-end storytelling paired with minimalist design elevates the brand, making the primary call to action—to speak to a consultant—clear and enticing. Users can browse community offerings, view home models, and explore blueprints and specs, with the intent of encouraging further conversations with sales consultants to move forward with the purchase process.

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