Branding
Creating a cohesive brand for such an ambitious platform required a flexible visual system. The logomark, an abstract infinity symbol, represents the platform’s transcendent nature and doubles as a recognizable crypto token. Bright, intersecting colors bring playfulness to the mark, ensuring it stands out in both small and large formats. The visual identity also incorporates vibrant mesh gradients, ethereal design elements, and infinite repeating patterns that reference the infinity symbol. Isometric graphics, a nod to Web 3.0 design trends, help round out the brand identity. With typography designed for both English and Chinese, the brand maintains an international, future-focused appeal, uniting abstract creativity with practicality.
