Medical Education Platform

Email me at jlo2006@gmail.com

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Web Design, Logo, Branding

This project involved the creation of the logo, branding, and website design for a subscription-based medical education platform aimed at helping older adults take control of their health as they age. Similar in concept to Masterclass, the platform offers expert-led courses on various health and wellness topics, featuring trusted voices in medicine. The challenge was to develop a brand that conveys trust and authority while remaining modern and tech-forward. The goal was to position the platform as a reliable resource for aging adults looking to manage their health proactively through high-quality, accessible education.

Agency

@SPINX Digital

What I Did

Logo & Brand Identity

Web Design

Brand Narrative

Copywriting

Logo and Branding

Drawing inspiration from the resilience and continual growth of trees, the branding reflects the client’s vision of aging as a journey of strength and renewal. The logo features a stylized lettermark “A,” featuring a leaf in the middle, symbolizing growth and renewal. Paired with a clean, all-caps sans serif wordmark, the typography exudes a sense of modern luxury and professionalism. An easter egg hides within the wordmark's negative space, where the abstract form of a tree is revealed in the letter A. The overall branding is minimalistic, with a dominant use of white space and a calming green palette, evoking trust, balance, and continuous growth while maintaining a sleek, medical aesthetic.

Website

The website was designed as an MVP, focused on building credibility and introducing users to the service. The content strategy focuses on educating users about the platform’s offerings, showcasing expert contributors, and providing social proof through trusted publication logos. The layout is clean and intuitive, with a clear information architecture that organizes content by topics and instructors, similar to a Masterclass format. Users can preview selected videos, while premium content is gated behind a paywall to drive conversions. The design emphasizes simplicity and usability, with bold visuals and a seamless user experience that guides visitors toward the primary call to action: subscribing to the platform.

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