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Legal Venture Capital Advisory Firm

Branding, Web Design
The project involved creating a logo, branding, and website for a new venture capital advisory firm launched by a law firm. The goal was to craft a modern, energetic identity that appeals to younger, tech-forward founders seeking venture capital advice. This was an opportunity to develop a fresh brand from the ground up, blending professionalism with a dynamic, youthful feel to attract startup founders and entrepreneurs.
Agency
@SPINX Digital
What I Did
Logo & Brand Identity
Web Design
Logo and Branding
The logo design focused on simplicity and symbolism, featuring a wordmark with a custom letter G that includes an upward-pointing arrow, emphasizing the theme of growth. This simple yet powerful mark is both distinctive and versatile, with the G serving as a stand-alone icon for use in digital applications and as a lettermark.

The color palette—bright greens and blues—was chosen for its vibrant, energetic tone, aligning with the firm’s tech-forward and youthful brand identity.
Website
The website is designed to appeal to founders seeking venture capital guidance. The layout is simple and user-friendly, offering resources, insights, and a glossary to support entrepreneurs on their VC journey. The content is strategically positioned to establish credibility while drawing users in with a clean, clinical design. The primary call to action is to request a meeting, inviting potential clients to engage directly. The overall aesthetic is minimalist yet energetic, reflecting the tech-savvy nature of the audience while maintaining a professional tone throughout.

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CBD Brand
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