Eclectic Retailer

Email me at jlo2006@gmail.com

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Branding, Web Design

This project focused on creating the branding and website for a new sub-brand under an online retailer that manages multiple distinct brands. Specializing in fun and quirky accessories, this new sub-brand needed a bold and energetic identity to appeal to its youthful audience. With only the logo developed, the task was to build a cohesive brand identity from scratch that captured the eclectic nature of the products, which range from socks and hats to sunglasses and pet accessories, while designing an e-commerce site to showcase these offerings.

Agency

What I Did

Brand Identity

Art Direction & Design

Web Design

Brand Narrative

Copywriting

Branding

We built upon the existing logo to create a bold, youthful, and eclectic brand that aligned with the fun and quirky nature of the accessories. Drawing inspiration from the bold aesthetics of the 80s, the visual language incorporated vibrant Memphis-style graphics and a neon color palette of yellow, blue, and pink. The typography, featuring bold serif fonts, enhanced the brand’s playful and energetic personality.

Website

The website was designed as a standard e-commerce platform, but visually engaging to reflect the brand’s eclectic personality while keeping the shopping experience intuitive and seamless. With a wide range of products across various categories, the visual language and messaging played a crucial role in establishing the brand identity. The design is fun, youthful, and eclectic, featuring bold visuals and playful elements that bring excitement without compromising usability.

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